What are Duties of Webmaster

A Webmaster is the person who is responsible for administering the server and implementing its overall design and structure. In most cases, the Webmaster has full access rights to the Sever so he or she can admisister the system, create new user accounts, and perform other duties. If the server is part of an existing internal domain network, higher level domain administrators may control the system with subadministrators performing local management. This section outlines some of the finer points of being a Webmaster.

Once your Website is online, you need to perform a number of tasks on a regular basis, such as monitoring traffic, tracking performance statistics, managing server logs, and evaluating usage patterns.

You should also monitor the content to make sure it is timely, interesting and useful. Get feedback from users and consider having an outside service run a “content quality” check on an occasional basis. Make sure that people who put content on your systems are well trained. They have special access rights to the server and need to guard their user names and passwords so that security is not compromised.

Here are some other things to consider:

* Organize teams  When you put together a Wb site, you involve many people in your organization. The Web site provides a place for them to market and make information available to everyone on the Internet. You will probably find yourself working with people from all over your organization. As you go through this process, you may find out more about your company and meet more people than anyone else has in the company! But along with that benefit comes the drawback of having to monitor what all those people want to put the Web site.

* Be a diplomat  Web sites are rarely static. After the committee has set policies and the content is in place and everyone has gone back to their normal jobs, someone must monitor the content and make sure it is timely, useful, and interesting. As a Webmaster, you will need to maintain your contacts with everyone involved in the Website, and in some cases, mediate issues such as style, type, and quantity of content. For example, you might need to decide which department gets front page billing or how many pages each department will get to use.

* Form a central committee Probably every department in your organization has some information that it would like to post on the Web. You need to come up with a strategy for putting up that content. Will a designated team do all the page layout, HTML coding, and programming, or will individual departments create their own content ? If each department or division designs its own layout, make sure the design and layout is consistent so visitors aren’t confused acommittee of department managers, content designers, programmers, and system administrators with luck can come up with a strategy that focuses everyone’s attention on producing the best Web site possible.

* Be a visionary  As the Webmaster, you need to keep in touch with the least Wb technologies and techniques. What new languages and tools can be used to improve the quality of your site ? Be ready to recommend changes to your Web team that will improve the look and interaction of their pages. Learn new tools that will improve your Web site’s content, then train other in how to use them.

* Promote the site  A Web site is big expense in terms of time and money. It doesn’t do you any good if people don’t know about it. Do everything you can to promote your server on the Internet. Contact Webmasters at similar sites and ask if they will put a reference to your site on their sites. Also make sure that your site is adequately represented at the various search services available on the Internet, such as Alta vista (http://www.altavista.digital.com) or Yahoo!

(http://www.yahoo.com) You can also find out about marketing your site or have your new Web server “announced” on the Internet by doing a good level of SEO, mainly off page optimisation.

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