What Is a Design Brief

Design briefs are comprehensively written documents showing the details of a design project. A design brief does not concentrate on the aesthetics aspects of the project. Rather it concentrates on the functionality of the project or what is hoped to be achieved once the project comes to an end. In a good design brief, you will find that it outlines the key areas of a project that the designer intends to focus on and it offers a guideline that the writer uses to identify the areas that he needs to focus on during the project.

Design briefs are favored in projects such as logo design, website design as well as advertising campaigns or the signage system of a shop. This is because they cover all that the project will entail in direct correlation to the expectations of a design team.

The design brief has a general structure that is followed by most designers. These are:

Company Profile

In this section, the designer provides details of his company or industry and also it entails a realistic and detailed explanation of the capabilities of the designer and an explanation on what they do how they do it and why they do it. This is the area where the designer indicates which areas the company specializes in, the name of the company as well as past accomplishments. You can list past projects you have been involved in here.

Problem Statement

In this area, the designer identifies the project they are going to undertake, which is normally referred to as statement of the problem. Here a brief composition of what the project is all about should be given in a clear and concise tone detailing the major stages of the project. Additionally, the designer should also give information on constrains they assume will be encountered during the course of the project. Ones this is done this is done, an estimated budget of the whole project will be necessary and it falls under this section.


This is the section where the designer covers the goals and objectives they want to accomplish with the project. The designer will express his visions and objectives he hopes to realize with the completion of the project in question. On top of this the designer will also give a time frame within which he hopes to accomplish the project.

Solution Analysis

Once the above sections are covered, the risks and benefits of the project should be analyzed. Every perceivable risk is written down and a viable solution for overcoming this risk should also be given. The benefits of the project are also written down. What the parties involved in the project stand to gain once the project is complete should be covered in the design brief. Sketches can also be incorporated in this section.