What Is Media Imperialism

Media Imperialism is primarily a theory that highlights the fact that smaller countries are losing their dominance/significance due to the effect of media from the larger nations. There can be least doubt about the fact that Media Imperialism bears paramount importance to almost every state of developing countries. With respect to media imperialism, one can say that it is necessary to study every possible aspect in detail.

Primary Theory

The main theory of media imperialism holds its effect due to an over-concentration of mass media. The concept of media imperialism is similar to small community stores closing down due to the growth of large superstores. Small-sized media companies are slowly being forced out of the prospective commercial market as the large media corporations slowly reaches out its influence in the profitable market. One needs to understand the reality that media imperialism is simply not always viewed from an international point of view.

Aspects of Media Imperialism

Some of the critical aspects of media imperialism are highlighted as below:

  • Italy and Canada also have the practice of Media Imperialism
  • Single company controlling large portion of media
  • Single Company controlling major operations can result in Biasness
  • Media Influenced by Powerful Corporate Influence

History of Media Imperialism

The debate regarding media imperialism started long ago in the year 1970. This debate started when developing countries slowly started to criticize control developed countries. The place where media imperialism started was UNESCO. It was at UNESCO itself that the debate regarding media imperialism started. The opinion of “Many Voices, One World” countries like Egypt, India, Indonesia was that the large media companies should have limited access to the developing countries. The above-mentioned argument was the prime reason for countries like Singapore, United States and United Kingdom to leave UNESCO.

Most people believe that local/small outlets will find it extremely difficult to survive as the multinational media gains in strength. This will also result in the occurrence of a new type of imperialism. A media is not expected to ignore/censor important events/issues. This restricts the freedom of information largely as well. A few news channels and modern tabloids are increasingly been criticized as they are not found to be conforming to the pre-laid down standards of journalistic integrity.

Media imperialism is not the threat that used to be. The easy access to social media tools has enabled to make their stories spread out. Older means of media such as radio are effective tools that help to reach out a huge diversity of voices in the media landscape as well. There can be no point in denying the patent fact that the topic of argument regarding media imperialism is an ongoing debate that is expected to go on even in many years to come.

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